The Academy^TM

Growing sales skills that create real results

Developing sales skills to get real results means really understanding what individuals in your sales team need in order to be successful in your industry.

We challenge the traditional way training is delivered because we know it doesn’t work for organisations that are really looking to accelerate sales.

We do what you would expect someone to do whose full time job is to develop the skills of your sales team. A full time person would recognise that no one size fits all and would take a people centric approach to assessing the individual needs of your sales team. They would construct a sales academy blending internal and external training to improve skills where needed, and would then reinforce that training with hands on coaching to ensure it sticks. This is how real sales results are achieved.

Other training companies don’t do this. They try and fit your requirements around their own training programs. Since no one program is right for everyone and sales reps tend to resist learning unless they can see a clear benefit, this rarely yields results for the organisation.

Salient’s approach delivers real results and accelerates sales. In fact, it’s the same approach that leading organisations follow to accelerate sales performance.

Challenging the old way of doing things:

When we designed the Academy^TM for clients we ask ourselves a few questions:

• What specific sales challenges does the organisation face in their industry sector?
• Before providing the sales training how much should the trainer understand about the individuals in the team?
• What is the right blend of internal and external training that will improve the sales skills needed?
• What follow-up coaching is needed to make sure the sales training really sticks?