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Brain Co

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Client

Brain Co.

sector

Applied AI & AI Research Consultancy

location

UAE, Qatar, KSA, UK, US (San Francisco HQ)

service

Stealth to High-Growth Scale-Up

roles hired

AI/ML Engineers, Forward-Deployed Engineers, Country Leads, Deployment Strategists, Customer Success, Commercial Leadership

The Client

A scaling SaaS company preparing for its next phase of growth

Veridian Cloud is a fictional SaaS company providing cloud workflow software for enterprise operations teams. After strong product adoption in Australia, the company was preparing to expand its sales team across Sydney, Melbourne and broader APAC markets.

The leadership team had a clear growth target, but needed experienced sales professionals who understood complex B2B sales, recurring revenue models and the pace of a scaleup environment.

Brain Co case study

the challenge

Veridian needed sales talent who could do more than fill a seat

The company had already tried hiring through job ads and internal networks, but the candidate pool was too broad. Many applicants had general sales experience, but lacked the SaaS background, outbound discipline or enterprise sales capability needed to succeed.

Key Challenges Included

  • Finding candidates with proven SaaS sales experience
  • Hiring across multiple seniority levels at the same time
  • Reaching passive candidates already performing in similar roles
  • Distinguishing strong sellers from candidates who only looked good on paper
  • Moving quickly without compromising candidate quality
  • Building a team that could support regional growth across APAC

Salient’s Approach

A targeted search built around sales motion, market fit and growth stage

Salient began by working with Veridian Cloud to define the specific type of sales talent the company needed. Rather than focusing only on titles, the search was built around sales motion, buyer profile, quota expectations, deal complexity and team fit.

Success Methodology

1.Sales Recruitment

Salient clarified the hiring brief across each role type, including SDRs, Account Executives and Enterprise Account Executives.

The success profile considered:

  • Sales cycle length
  • Target buyer and
  • industry verticals
  • Average contract value
  • Pipeline generation expectations
  • Territory ownership
  • Compensation structure
  • Experience with SaaS and recurring revenue
  • Ability to work in a fast-moving scaleup environment
Recognise the achievements of women in tech sales and create visibility for emerging and established talent.
Recognise the achievements of women in tech sales and create visibility for emerging and established talent.
Recognise the achievements of women in tech sales and create visibility for emerging and established talent.

the challenge

Veridian needed sales talent who could do more than fill a seat

The company had already tried hiring through job ads and internal networks, but the candidate pool was too broad. Many applicants had general sales experience, but lacked the SaaS background, outbound discipline or enterprise sales capability needed to succeed.

Key Challenges Included

  • Finding candidates with proven SaaS sales experience
  • Hiring across multiple seniority levels at the same time
  • Reaching passive candidates already performing in similar roles
  • Distinguishing strong sellers from candidates who only looked good on paper
  • Moving quickly without compromising candidate quality
  • Building a team that could support regional growth across APAC
“Salient quickly understood the kind of sales team we needed to build. They helped us move beyond generic applicants and introduced candidates who understood SaaS, enterprise buyers and the pace of a scaleup environment.”
Amelia Grant
Chief Revenue Officer, Veridian Cloud
“Salient quickly understood the kind of sales team we needed to build. They helped us move beyond generic applicants and introduced candidates who understood SaaS, enterprise buyers and the pace of a scaleup environment.”
Amelia Grant
Chief Revenue Officer, Veridian Cloud

Brain Co

Morbi quis ex sit amet quam porta cursus. Proin ac porttitor mi, nec scelerisque erat. Praesent vitae tristique lectus. Nam vestibulum turpis vitae ornare facilisis. Cras viverra tristique consequat. Maecenas ac velit tempor, finibus mauris ut, consectetur diam. Vivamus mollis diam vitae tincidunt tristique.

Client

Brain Co.

sector

Applied AI & AI Research Consultancy

location

UAE, Qatar, KSA, UK, US (San Francisco HQ)

service

Stealth to High-Growth Scale-Up

roles hired

AI/ML Engineers, Forward-Deployed Engineers, Country Leads, Deployment Strategists, Customer Success, Commercial Leadership

The Client

Tier-1 AI Consultancy & Research Lab Regional Expansion

Operating at the bleeding edge of frontier technology, Brain Co. delivers high-impact applied AI solutions and research advisory across critical sovereign sectors, including government, energy, and healthcare. Transitioning from stealth mode into high-velocity global expansion, Brain Co. set out to establish deep regional footholds across the Middle East (UAE, Qatar, KSA) and the UK, while simultaneously staffing high-priority strategic mandates at their San Francisco headquarters.

brain co logo

the challenge

Brain Co. needed an embedded talent partner capable of crafting their employer brand from scratch

navigating high-trust sovereign markets, and sourcing ultra-scarce technical and commercial operators at pace.

Key Challenges Included

  • Stealth-to-Market Narrative Building 

  • Finding rare "hybrid" talent of Forward-Deployed Calibre
  • Hiring talent who can comply with Strict Sovereign & High-Trust Clearance

  • Competing directly with global frontier AI labs and big tech giants for top-tier talent

  • Balancing Cultural Fit with Local Market Fit

The Solution

Salient acted as Brain Co.’s fully embedded global talent partner, driving strategic headhunting initiatives across the Middle East, the UK, and the US.

Success Methodology

1.Stealth Talent Strategy & Employer Narrative

Formulated the foundational talent strategy, EVP, and hiring pitch, allowing Brain Co. to engage world-class, passive talent before establishing widespread public market visibility.

Recognise the achievements of women in tech sales and create visibility for emerging and established talent.

Recognise the achievements of women in tech sales and create visibility for emerging and established talent.
Recognise the achievements of women in tech sales and create visibility for emerging and established talent.

Outcomes

Salient successfully established Brain Co.’s initial footprint across EMEA and North America, delivering critical technical, forward-deployed, and regional leadership hires across the UAE, Qatar, KSA, the UK, and San Francisco.

“Salient operated as an indispensable talent partner during our transition from stealth to international presence. Their ability to articulate our vision, navigate complex sovereign markets across the Middle East, and headhunt elite AI talent across multiple continents allowed us to scale critical operations rapidly without compromising on caliber.”
Executive Leadership
Brain Co.

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