Building Gender-Balanced Sales Teams with Salient + WITS
Balanced teams. Broader perspectives. Better business.
HIRE TALENTBuilding Gender-Balanced Sales Teams
Your Partner in Building Inclusive GTM Sales Teams
In 2019, Salient founded the APAC Women in Tech Sales (WITS) Community to foster a more inclusive and high-performing tech ecosystem across the region. Today, that vision has evolved into a thriving powerhouse of over 5,000 members.
We partner exclusively with organisations committed to genuine career acceleration. These are the companies that recognise that diversity isn’t just something that looks good on paper - it’s a business multiplier—driving revenue, strengthening culture, and securing long-term retention.
Diversity Drives Performance
Stronger revenue, better innovation, and higher closing rates all rise when teams are built with diverse perspectives.
43%
Gender diverse sales teams outperform non-diverse teams
41%
Gender diverse management teams have seen higher revenue
70%
Diverse companies are more likely to capture a new market
1.7 x
Inclusive companies are more likely to be innovation leaders
54% vs 49%
Women average a 54% closing rate compared to 49% for men
Our Clients Include
Adobe
Atlassian
Verkada
Procore
The Martec
Deel
Women in Leadership Lunch
WITS x Salient
Owning Your Voice Panel & Cocktails
WITS x
Verkada
Women in Leadership Roundtable
WITS x
CreditProtect
AI Panel Discussion
WITS x Deel
Path to Sales Leadership Panel & Pizza
WITS x
Adobe
Speed Mentoring
WITS x Strivin
Women in Leadership Roundtable
WITS x Atlassian
Selling to CFO Panel Discussion
WITS x Procore
Past WITS Events - Our Greatest Hits!
From industry leading brands like Adobe, Verkada, and Atlassian, our past events have delivered practical insights, influential conversations, and career defining takeaways.
Attendee Quote
“Thank you for having me at the APAC WITS leadership lunch. It was fabulous discussion, company and food (not to mention the margaritas!). Hope to see you at another one soon”
Emily
“Partnering with the WITS community was a great initiative for us. We were able to create genuine relationships and visibility with a segment that’s vital to our talent strategy”
Tara, Head of Talent
How We Help You Build Gender-Balanced Teams
We Don’t Just Find Talent. We grow a Community.
In a world of transactional recruiting, we chose community. We’ve grown WITS in APAC to over 5,000 talented women—SDRs, AEs, Customer Success and Sales Leaders who are shaping the future of the industry. We didn't just build a list of great candidates; we built a movement.
High Touch Talent Engagement
Why They Trust Us. We are in the room with these women. We host the breakfasts, the lunches, and the coffee catch-ups where real conversations happen. We celebrate their wins with our ‘APAC Woman to Watch’ awards and support them through the hurdles of corporate life. Because we are invested in their careers, they trust us when we say, "This is a company you should work for."
Nurturing Female Careers
More Than Just Recruitment. We support female talent through every challenge: impostor syndrome, the path to leadership, and work-life integration. By offering mentorship and development, we nurture careers before, during, and after the hire.
APAC Woman to Watch
Celebrating Success. We actively elevate the profiles of women in sales through our community-nominated ‘APAC Woman to Watch’ initiative. Whether they are rising stars closing their first deals or leaders driving regional strategy, we shine a spotlight on top talent, keeping your future hires engaged and visible.
Gender Balanced Shortlists
Bridging the Gap. The 2 week diversity headstart in recruiting rarely works. We leverage our unique community to provide you with gender-balanced shortlists, data-backed insights, and the employer branding support needed to attract the best. We don't just fill a seat; we help you build balanced teams that win.
Amplify your Employer Brand
Stand out in a crowded market. Our clients get first access to our yearly calendar of events for sponsorship and partnership opportunities. We help you build your reputation as a destination for top female talent. Through event partnerships, sponsorships, and direct advocacy of your diversity USPs, we ensure your brand resonates with the women you want to hire.
The Business Advantage
Gender-balanced teams don't just look good—they outperform. By hiring through Salient and leveraging our WITS community, you gain more than just a placement. You gain the competitive edge of diverse perspectives, a stronger culture, and higher retention.
Partner with Salient to build high-performing, gender-balanced sales teams across APAC.
From SDRs to AEs, Pre-Sales to Customer Success, and all the way up to Sales Leaders, we’re here to help you hire, retain, and grow the female talent that will drive your business forward.
For more information, please reach out to Sophie Jones, our Community Manager of the Women in Tech Sales APAC network or Yvette Midwinter, Director of Salient Group and WITS.
GET IN TOUCH
Talk to us about hiring a gender balanced GTM team
Interested in building a higher performing, gender balanced sales or go to market team? Drop us a line and we’ll be in touch within 24 hours.
FAQ’s
Are you a Recruitment Agency or a Community?
We are a recruitment agency powered by community. As the leaders of the Women in Tech Sales (WITS) network in APAC, we connect clients with an exclusive talent pool and provide the strategic insights needed to attract, retain, and develop top female sales professionals."
Do you partner with anyone?
No. We need to feel confident a company genuinely provides great opportunities for women to progress their careers. We have specific criteria we use to measure this such as: Female leadership proportions, ERG groups and initiatives, flexibility options beyond NES framework, benefits to support women in the workplace, training and development initiatives. Not sure if you’ll meet this? Chat to us!
Do we have to pay recruitment fees?
Yes. We’re doing something great for the women in our community and growing our recruitment business.
How do you nurture this talent pool?
In addition to initiatives such as the ‘APAC Woman to Watch’ we host regular targeted events such as breakfast roundtables, leadership lunches, coffee meetups and other events across the region, bringing together women in sales to connect, share, and grow. These events keep us deeply connected to talent across all career stages and ensure we can spot rising stars early.
Can we run an event with you?
Potentially! We have a limited calendar of yearly events which we partner with companies on. We provide priority access to our clients of course but we always love to talk through new ideas for events that support our community.
