Building Gender-Balanced Sales Teams with Salient + WITS
Balanced teams. Broader perspectives. Better business.
TALK TO OUR TEAMBuilding Gender-Balanced Sales Teams
Your Partner in Building Inclusive GTM Sales Teams
Salient founded the APAC Women in Tech Sales Community in 2019, to support a more inclusive and high performing tech eco-system across the APJ region.
With this community now a thriving hub of over 5000 women, we are now in a unique position to help connect our talent with companies that have great initiatives in place to help them grow a spectacular career. These are companies that know that diverse, gender-balanced sales teams don’t just look good on paper, they deliver stronger results, healthier team cultures, and long-term retention.
How it Works
If we feel confident a company genuinely provides great opportunities for women in their sales team, we’ll leverage our WITS community to market your brand and value proposition.
This provides our clients access to a rich pool of female SDRs, Account Executives, Pre-Sales specialists, Customer Success professionals, and senior sales leaders. This talent pool is nurtured through our WITS community with a higher degree of trust and engagement than traditional channels.
What’s the commercial model?
We engage with you in the same success on placement fee model that most recruitment agencies use. % fee can vary depending on volume and length of engagement.
Do you partner with anyone?
No. We only partner with organisations that meet selection criteria. Eg, female leadership, head of diversity and inclusion.
How do you nurture this talent pool?
In addition to content and initiatives such as the ‘APAC Woman to Watch’ we host regular targeted events such as breakfast roundtables, leadership lunches, coffee meetups and other events across the region, bringing together women in sales to connect, share, and grow. These events keep us deeply connected to talent across all career stages and ensure we can spot rising stars early.
Can we run an event with you?
Potentially! Many of our events are collaborations and we regularly work with companies such as Adobe, Atlassian, Verkada, Procore and more. We always love to talk through new ideas for events that support our community so drop us a note! Please note our event calendar fills quickly so not every
Through Salient’s recruitment expertise and the APAC Women in Tech Sales community, we help you hire and support high-performing female sales talent across every role and career stage.
Through our role as community managers of the Women in Tech Sales (WITS) network across APAC, we give our clients access to an unparalleled talent pool and insights to help them attract, retain, and develop top female sales professionals at every level.
How We Help You Build Gender-Balanced Teams
Access to a Unique Talent Network
We’ve built and nurtured the largest WITS community in APAC, giving you direct access to female SDRs, Account Executives, Pre-Sales specialists, Customer Success professionals, and senior sales leaders. Many of these women are not actively looking through traditional channels, but trust and engage with us through WITS.
Regular, Targeted Events
We host breakfast roundtables, leadership lunches, coffee meetups and other events across the region, bringing together women in sales to connect, share, and grow. These events keep us deeply connected to talent across all career stages and ensure we can spot rising stars early.
Understanding the Challenges Women Face
From balancing career and family, to overcoming impostor syndrome, to navigating underrepresentation at leadership levels, we understand the challenges female talent faces. We help clients design supportive hiring and onboarding processes that remove barriers and set women up for success.
Elevating Female Profiles
We actively elevate and promote the profiles of women in sales, whether they’re SDRs stepping into their first role, AEs closing big deals, or female leaders driving strategy. This visibility helps uncover hidden talent while aligning your brand with diversity and inclusion.
Career Development & Mentorship Opportunities
We provide opportunities for women in sales to grow through career development, coaching, and mentorship connections. This strengthens the pipeline of female SDRs, AEs, pre-sales specialists, and leaders, creating long-term value for your organisation.
Inclusive Hiring Strategies
We work with clients to build recruitment processes that attract and retain diverse candidates. From refining job descriptions and interview processes to reducing bias, we help you position your company as an employer of choice for women in tech sales.
Long-Term Partnerships
Our role doesn’t stop once you’ve made the hire. We partner with you to sustain gender balance in your teams, supporting retention and development strategies that keep your talent engaged and growing.
The Business Advantage
Gender-balanced teams consistently outperform. By hiring through Salient and leveraging WITS, you don’t just gain access to top female talent, you gain the competitive edge that comes from diverse perspectives, stronger culture, and higher retention.
Diversity Drives Performance
Stronger revenue, better innovation, and higher closing rates all rise when teams are built with diverse perspectives.
43%
Gender diverse sales teams outperform non-diverse teams
41%
Gender diverse management teams have seen higher revenue
70%
Diverse companies are more likely to capture a new market
1.7 x
Inclusive companies are more likely to be innovation leaders
54% vs 49%
Women average a 54% closing rate compared to 49% for men
Our Clients Include
Adobe
Atlassian
Ver
Procure
The Martec
Deel
Partner with Salient to build high-performing, gender-balanced sales teams across APAC.
From SDRs to AEs, Pre-Sales to Customer Success, and all the way up to Sales Leaders, we’re here to help you hire, retain, and grow the female talent that will drive your business forward.
For more information, please reach out to Sophie Jones, our Community Manager of the Women in Tech Sales APAC network or Yvette Midwinter, Director of Salient Group and WITS.
GET IN TOUCH
Talk to us about partnering with Salient & our WITS community
Interested in having your company partner with our community? We work with great technology brands who have positive initiatives in place to support gender equity and career growth for women. We co-host events, create meaningful content and support gender balanced recruitment initiatives. Drop us a line and we’ll be in touch within 24 hours.
