About the job
Our Client:
We’re partnering with a rapidly expanding client who is looking to bring on a Strategic Content Lead [Singapore-based] for their team here in Singapore.
What’s It About?
As a Strategic Content Lead, you will play a key role in crafting & executing compelling, data-driven content strategies that reinforce all stages in the customer journey from generating awareness to conversion.
Your goal would be to unlock new business opportunities and strengthen the company’s market positioning via content-driven demand generation, lead nurturing, and conversion strategies.
What You’ll Do:
- Landing Page Strategy & UX-Driven Design
- SEO Strategy & Execution
- Demand Generation & Lead Nurturing Campaigns
- Analytics & Optimization
- Global Audience Focus
- Collaboration & Leadership
What You Possess
- Minimum 8 years of experience in digital content strategy, content marketing, or related roles, within AI/Cloud/SaaS/Tech industries.
- Proven track record of content strategies development, which drove measurable demand generation, lead nurturing, and conversion results.
- Strong understanding of UX & SEO principles, content distribution channels, and performance analytics tools
- Exceptional capabilities in storytelling via multiple channels, turning complex technical concepts into highly engaging, customer-centric languages.
Interested in this role? Reach out to gordon@salientgroup.com.au
